Logic Compact Press Release



Compact in size, big on flavour

  • Logic launches next generation vaping device, Logic Compact
  • Modern and pocket sized, Logic Compact offers vapers the ultimate in convenience without compromising on performance
  • Pods available in four different flavours; tobacco, menthol, berry mint and cherry

September 2018 - Introducing a brand new vaping experience from the UK’s leading capsule vaping brand1, Logic, the Logic Compact boasts a sleek, pocket-sized design, offering a stylish and convenient vaping experience.

Available now in vape stores and online, the RRP £17.50 device combines cutting-edge technology with a simple user-friendly design. Modern, sleek and pocket-sized, the device offers vapers around 300 puffs per pod and is available in three premium metallic colours; slate grey, steel blue and rose gold*.

With its easy-to-use design, using Logic Compact couldn’t be simpler - there are no buttons, and both charging and changing e-liquid pods is made easy and convenient thanks to magnets that click everything into place. Allowing a secure connection to the 350mAh battery at all times, the unique magnetic 1.7ml pods are pre-filled in a choice of tobacco, menthol, berry mint or cherry flavour e-liquids, ensuring a rich taste and enhanced performance. With easy to change pods and a fast charging time, the Logic Compact is the ultimate travel-friendly device for those looking to vape on the go.

Nick Geens, Head of Reduced Risk Products UK at JTI UK, comments: “We know that design and convenience are key factors when choosing vaping products, with an increasing trend towards smaller vaping devices over the past two years. With that in mind, we developed our most sophisticated device yet. Logic Compact offers adult vapers the enhanced vaping experience we know they want - it delivers the perfect combination of flavour, power, simplicity and design.”

To celebrate Logic Compact’s stylish design, Logic has collaborated with renowned designer, Pearl Lowe, to create the Pearl Lowe case, the perfect stylish companion for the device. Pearl’s Lowe case will only be available as part of an online exclusive starter pack. For more information and to purchase the Logic Compact, visit www.logicvapes.co.uk

Notes to Editors

Joining the fastest-growing segment (growing 9.3% in the last two years2), Logic Compact is a new pod vape device. Modern and pocket-sized, Logic Compact is a high-performance device that provides ultimate convenience. Logic Compact is a user-friendly, pocket-sized and design-enhanced alternative to traditional vaping options.

Logic Compact Device – RRP £17.50

2 x E-liquid Pods – RRP £5.99

Product specs

Starter Kit: Device + USB Charger

Pod (ml): 1.7ml

Refill Pod Flavours: Tobacco, Menthol, Berry Mint, Cherry

Battery Capacity: 350mAh

Charging Time: 74 min

Number of Puffs per pod: 300

ENDS


* - Steel blue and rose gold variants available in selected vape stores and online only.

1 - Nielsen Scan Track Q1 2018 Unit Sales. Traditional Retail (KMGs, Convenience, Independents & Symbols)

2 - Nielsen Scan Track FY 2017 vs. FY 2015. Value Sales